MATERIALITY|SUSTAINABILITY

Materiality (Key Issues) | Sustainability

Contributing to the healthy development of the internet ecosystem by pursuing the intrinsic value and potential of advertising.

In the internet advertising industry in which the Adways Group operates, deceptive, valueless, and fraudulent advertisements are rampant, and businesses that exploit information asymmetry are widespread.

We believe that such business practices, by causing a proliferation of advertisements unwanted by users and publishers, not only contribute to an aversion to advertising but also lead to the "pollution of the internet space."
To deliver advertisements as 'information worth encountering,’ we are committed to contributing to the sound development of the industry and, by extension, the advancement of the internet space, by not only researching and utilizing advanced technologies such as AI but also by delivering ads with consideration for the user’s advertising experience.

We will also leverage the expertise and digital technologies of the Adways Group to contribute to the communities closest to us.

Resolving Information Asymmetry and Delivering Genuine Advertising Value

Advertising, by its very nature, is a valuable medium that allows for the joy of "serendipity"—the unexpected discovery of information one might not ordinarily encounter in daily life.
We aim to establish an intrinsically valuable advertising business that provides value to all stakeholders, by eliminating "unpleasant advertisements for users" and "advertisements detrimental to advertisers."
To this end, we promote investment, research, and utilization of advanced technologies, including AI, to deliver advertising as "information worth encountering" through the creation of unprecedented innovative products and ad formats.

We will also leverage the expertise and digital technologies of the Adways Group — encompassing "genuine advertising value" and "new advertising experiences" — to contribute to the communities around us.

Advertising, by its very nature, is a valuable medium that allows for the joy of "serendipity"—the unexpected discovery of information one might not ordinarily encounter in daily life.
We aim to establish an intrinsically valuable advertising business that provides value to all stakeholders, by eliminating "unpleasant advertisements for users" and "advertisements detrimental to advertisers," and by promoting investment, research, and utilization of advanced technologies, including AI, to deliver advertising as "information worth encountering" through the creation of unprecedented innovative products and ad formats.

We will also leverage the expertise and digital technologies of the Adways Group — encompassing "genuine advertising value" and "new advertising experiences" — to contribute to the communities around us.

Promoting a Healthier Internet Ecosystem

In the internet advertising industry, misleading, low-value, and fraudulent advertisements are widespread and the display of numerous unwanted ads to users and publishers not only contributes to ad aversion but also leads to the "pollution of the internet ecosystem."

The Adways Group establishes and rigorously enforces its own unique standards for ad review, and through ad delivery that prioritizes the user’s advertising experience, aims to deliver advertising to all individuals as "information worth encountering."
Guided by this philosophy, we promptly address the needs and challenges of the diversifying and complex internet advertising market, contributing to the healthy development of the industry and, ultimately, to the advancement of the internet space.

In the internet advertising industry, deceptive, valueless, and fraudulent advertisements are rampant, and the display of numerous unwanted ads to users and publishers not only contributes to ad aversion but also leads to the "pollution of the internet ecosystem."

The Adways Group establishes and rigorously enforces its own unique standards for ad review, and through ad delivery that prioritizes the user’s advertising experience, aims to deliver advertising to all individuals as "information worth encountering."
Guided by this philosophy, we promptly address the needs and challenges of the diversifying and complex internet advertising market, contributing to the healthy development of the industry and, ultimately, to the advancement of the internet space.

Strengthening the Corporate Governance Framework

Our fundamental approach to corporate governance is to ensure the soundness and enhance the transparency of management, grounded in a commitment to stable growth in corporate value and a shareholder-oriented perspective. To this end, our most important management policies are: to pursue appropriate profitability and financial soundness; to build a disclosure framework that enables timely disclosure; and to ensure that directors and audit & supervisory board members each maintain their independence and fulfill their responsibilities for business execution and oversight.

Building and Improving the Corporate Governance Framework

To enhance the effectiveness of our corporate governance, we promote the strengthening of our internal control system and administrative functions, drawing on the expertise of attorneys, certified public accountants, and other specialists. We have also established and comply with the "Corporate Conduct Charter" to reinforce and instill a rigorous compliance-oriented culture throughout the organization. Furthermore, recognizing that respect for human rights is fundamental to all of our business activities, we have established the "Adways Group Human Rights Policy" as our commitment to fulfilling this responsibility.