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Message from the Top

CEO MESSAGE

CEO MESSAGE

Discover the challenges and commitment of the Adways Group as we combine the power of technology and people to pursue what digital advertising should truly be.

Message Chief Executive Officer
CEO
Creating a healthy future for digital advertising and new value for society. Since our founding in 2001, Adways has grown alongside the evolution of digital advertising. Today, guided by our purpose of “Delivering 'Whoa, what is this? I've never seen anything like it' to the entire world and realizing 'Hito-moke' — expanding possibilities for every person,” we operate across a diverse range of businesses, including digital advertising, entertainment, and digital transformation. In recent years, even as the digital advertising market in which we have long operated has expanded rapidly, advertising experiences that are far from desirable for users have become widespread — a situation that is increasingly drawing social scrutiny. These are structural challenges that have accumulated unconsciously amid the industry's rapid growth. While many companies have yet to take meaningful steps to address them, we have made it our mission as an industry participant to confront these issues head-on and continue rising to the challenge. The Adways Group is advancing a range of initiatives through our business, combining the operational expertise we have cultivated in maximizing advertising effectiveness while prioritizing user experience with our technological capabilities, all in pursuit of realizing digital advertising as it should truly be — a form that delivers genuine value to every stakeholder. Through the power of technology and people, we will continue delivering the unprecedented “Whoa, what is this? I've never seen anything like it” to as many people as possible. The Adways Group will continue to create a healthy future for digital advertising and generate new value for society.
Sho Yamada

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