A Digital Society That Reconciles Economic Development with Solving Social Challenges
We operate UNICORN, a fully automated marketing platform that delivers more valuable information to ad viewers through innovation. Because machine learning handles optimization automatically, staffing requirements for ad delivery can be significantly reduced. For UNICORN and our other services, we actively use cloud computing services that leverage renewable energy.
We support startup companies to drive a wide range of innovation beyond advertising.
Contributing to Society / Revitalizing Local Communities
Our Hokkaido-based subsidiary creates employment opportunities in local communities.
We leverage the Adways Group’s expertise, people, and proprietary systems to provide digital marketing support for local and small-to-medium-sized businesses.
Disaster Relief Donations
We donate relief funds through the Japanese Red Cross Society in response to disasters such as heavy rains and earthquakes.
and others
Donations to Local Governments
We donate to Embetsu Town in Teshio District, Hokkaido — a community recognized under the Cabinet Office’s Regional Revitalization Plan — through the Corporate Regional Tax Incentive (Corporate Furusato Nozei).
Contributing to People / Empowering the Next Generation and Women
Promoting Diversity
We are committed to building a workplace where women can thrive — creating supportive systems, fostering an inclusive environment, and actively promoting women into leadership roles. We have appointed one female Director and one female Auditor. As of December 31, 2025, women make up approximately 43% of our group’s workforce, and 40 of 189 management positions (approximately 21%) are held by women. To advance diversity, 3 of our 7 Directors and 2 of our 3 Auditors are Outside Directors or Auditors. We have broadened the definition of "spouse" in our internal regulations to include same-sex and common-law partners, providing celebratory and condolence allowances to eligible employees. We also hire non-Japanese nationals and continue to expand programs that respect individual values, lifestyles, and life stages.
Developing Digital Talent
We develop digital talent through initiatives such as assigning recent graduates to new business development projects early in their careers, and through our Job Rotation program, which allows employees to transfer departments based on their own preferences to build new skills.
Programs Supporting Flexible Ways of Working
We listen to the needs of employees’ children and families, then support each person in finding a way of working that suits their own lifestyle and life stage.
Employees can customize their work arrangements from a range of options — including remote work and reduced hours — based on their individual needs.
