AD PLATFORM|BUSINESS
Ad Platform Business
AD PLATFORM
Through product development and operations, we pursue new advertising formats and advertising that users find valuable, while accurately measuring campaign performance. By unlocking the true value of advertising, we maximize advertising effectiveness and support the sustainable growth of our stakeholders.
AD PLATFORM
PLATFORM / PRODUCT
AD PLATFORM 01
PRINCIPLE
Business Philosophy
Redefining the Role and Value That Advertising Should Fulfill
Transforming the Digital Marketing Industry
Digital advertising today is increasingly filled with ads that disrupt user experience, resulting in advertising budgets being wasted on campaigns that do not drive business growth for advertisers. Digital advertising that serves no one may quietly be reaching its end. The current state — characterized by flawed evaluation methods, short-term numerical targets, and a singular focus on revenue — is burdened by a growing number of unresolved challenges.
By conveying advertisers’ messages to users, providing users with the information they need, and eliminating disruptive or fraudulent ads, we raise the value of publishers’ ad inventory and publishers themselves — supporting advertisers’ business growth.
The Adways Group is redefining digital marketing and restoring the role and value that advertising is meant to fulfill.
AD PLATFORM 02
MARKETING PLATFORM
Marketing Platform
Marketing Platform
UNICORN
UNICORN is a fully automated marketing platform. It provides comprehensive reach across the vast and diverse ad inventory of the open internet, while also enabling advertising on mega-platforms such as YouTube and Apple Search Ads — making it truly one of a kind.
Why UNICORN Remains the Platform of Choice
Whether as a standalone platform or as the essential "plus one" alongside multiple mega-platforms, UNICORN has earned the continued trust of major domestic and international app developers and global enterprises — for three key reasons.
01 Coverage That Surpasses Any Single Mega-Platform
There are many audiences and channels that mega-platform advertising alone cannot reach. UNICORN covers every touchpoint with its broad delivery inventory and unrivaled reach, surpassing the coverage of any single mega-platform.
02 Unrivaled High Performance
Monthly purchasable traffic reaches approximately 1.4 trillion impressions, with value predictions made at 1.5 million impressions per second and bid decisions executed in 0.01 seconds — a scale and speed unmatched in Japan. It maintains sufficient delivery volume while keeping CPA (CPI) low and driving improvements in key metrics such as CVR and ROAS.
03 Machine Learning Investment for Impression Value Assessment
Accurately assessing the value of each impression requires the accumulation and training of rigorously validated data. To date, UNICORN has invested approximately 4.1 billion yen in machine learning.
A Diverse Range of Products for Every Objective
UNICORN offers a wide range of products (advertising options) tailored to each advertiser’s campaign objectives (KPIs) and industry.
FOR : Performance
For advertisers who prioritize KPI achievement above all else
FOR : Engagement
For advertisers looking to increase user discovery and touchpoints through digital advertising
FOR : Apple Search Ads
For advertisers seeking to reduce operational workload and maximize ad performance through automated Apple Search Ads management and keyword optimization
FOR : Listing
For advertisers looking to maximize ad performance while minimizing cost per acquisition and internal resources through performance-based search advertising
FOR : Publisher
For publishers looking to increase revenue and attract high-quality ads and users
AD PLATFORM 03
AFFILIATE SERVICE PROVIDER ASP
Affiliate Service Provider (ASP)
Affiliate Service Provider ASP
JANet and Smart-C, operated by ADWAYS DEEE, are performance-based affiliate service providers (ASPs) with approximately 1,500 advertisers, approximately 12,000 campaigns, and approximately 740,000 partner media — and the #1 ASP market share in the financial sector.* They challenge the conventional concept of affiliate services and create new value.
*Based on internal research (as of March 2025)
JANet is an affiliate service provider (ASP) focused primarily on web-based media.* Leveraging years of accumulated expertise, it proposes effective solutions and delivers efficient performance-based advertising, committing to advertiser business growth. For partner media, it enables direct transactions through its proprietary advertiser network, delivering high commission rates and supporting maximum media revenue.
Services are also available for live commerce and influencer marketing via social media.
JANEEE Ad Support Product
JANEEE (Journey) is a product that combines years of expertise and technology to deliver high-quality affiliate advertising that drives business growth for advertisers and partner media alike. By capturing a broad range of data, it responds flexibly to market needs and supports the optimization of affiliate advertising and revenue maximization.
JANEEE Advertising Report
Provides a dashboard for traffic data analysis to drive continuous improvement.
JANEEE Block
Detects fraudulent ad activity and provides recommendations to improve ROAS.
JANEEE Compass
Predicts affiliate performance for SEO media and improves monetization success rates.
JANEEE Fact Navi
Monitors and manages ad content — including misleading information and sensational expressions — to protect brand image and reduce risk.
Smart-C is an affiliate service provider (ASP) specializing in app advertising. It offers partner media a large selection of high-value campaigns, enables monetization through relatively simple URL placement, and provides a wide range of ad creatives to choose from — all without compromising the media’s brand image.
A real-time management dashboard for monitoring and analyzing campaign performance, combined with easy campaign data retrieval via API, supports revenue maximization. Smart-C is integrated with nearly all media in the app market, with one of the largest registered publisher networks in Japan. In addition to robust ad fraud countermeasures, its performance-focused operations support advertiser business growth.
Performance Data Analysis and Delivery Optimization
Beyond user acquisition, we visualize and analyze data at the media and placement level — including retention rates, conversion rates, purchase rates, and churn rates — to optimize ad delivery and maximize advertising effectiveness.
Rigorous Ad Fraud Prevention
Ad fraud grows increasingly sophisticated and complex as technology advances. Smart-C visualizes click and conversion data alongside all other available data, detects anomalous values, and blocks fraudulent ad activity.
AD PLATFORM 04
REWARD AD PLATFORM
Reward Ad Platform
Reward Ad Delivery Platform
AppDriver
AppDriver
AppDriver is a reward advertising platform that delivers user benefits and service growth in tandem.
AppDriver offers "Push Reward" — delivering ads at the optimal moment for users, such as after completing a chapter in a manga app — and an "Offer Wall" where users can choose from a wide range of campaigns to earn incentives. Advertisers can efficiently encourage users to engage with their services, while media partners earn advertising revenue without disrupting the user experience.
Push Reward
Push Reward delivers ads at the optimal moment for users — such as after completing a chapter in a manga app. The built-in insight and frequency control feature prevents user experience from being degraded by excessive ad exposure. A proprietary algorithm also enables delivery of ads tailored to each user’s individual interests.
Insight Targeting
Insight Targeting uses proprietary survey functionality and big data user analysis to precisely target audiences with strong affinity for a service. By combining accurate reach with high advertising effectiveness, it drives not only short-term install growth but also long-term user retention and revenue improvement.
AD PLATFORM 05
BUSINESS MODEL
Business Model
By pursuing the true value that advertising is meant to deliver, we maximize advertising effectiveness
and support the business growth of our stakeholders.
Through creativity and technology, we develop new advertising formats, ensure accurate measurement and evaluation of advertising, and deliver ads as genuinely valuable information to users. By pursuing the true value and role of advertising, we maximize advertising effectiveness and support the sustainable business growth of advertisers, publishers (media), and all other stakeholders.
UNICORN Business Model
JANet / Smart-C Business Model
AppDriver Business Model
