Date of Establishment
Adways was founded in Osaka in 2001 by its founder, Okamura. In 2004, the company relocated its headquarters to Tokyo and has since provided a wide range of services.
COMPANY PROFILE 01
Adways Profile
COMPANY PROFILE 02
Adways by the Numbers
Date of Establishment
Adways was founded in Osaka in 2001 by its founder, Okamura. In 2004, the company relocated its headquarters to Tokyo and has since provided a wide range of services.
Gross Billings
Centered on its advertising business, the Group has continued to expand its operations. Consolidated gross billings have exceeded ¥50 billion every fiscal year since the period ending December 2021.
Consolidated Group
FY December 2025
Number of Employees
The Adways Group operates across countries worldwide, with a particular focus on Asia, and employs approximately 1,000 people in total.
Group Total (Including Temporary Employees)
As of the end of December 2025
Average Age
A large proportion of our employees are in their 20s and 30s. Employees as early as their second year after joining as new graduates can be promoted to management based on performance, and are entrusted with significant responsibilities.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time and Contract Employees
As of the end of December 2025
Gender Ratio
We are committed to building systems and environments where women can thrive, and actively promoting their advancement. The proportion of women in management continues to grow. We respect each employee’s values and individuality, fostering an environment where all employees can excel regardless of gender.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time and Contract Employees
As of the end of December 2025
New Graduate & Mid-career Hires
Regardless of whether employees joined as new graduates or mid-career hires, there are ample opportunities to excel. Through programs such as our Job Rotation System, which supports skill development through departmental transfers based on individual preferences, we value each employee’s aspirations and provide an environment that encourages taking on new challenges.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time Employees
As of the end of December 2025
Job Categories
Employees across a wide range of job categories support the company, including advertising sales and planning, engineering, and design roles. Within each category, there are numerous specializations — such as advertising operations and director roles — offering broad options for career advancement.
Adways Inc. (Non-consolidated) / Full-time Employees
As of the end of December 2025
Return-to-Work Rate After Maternity/Childcare Leave
We provide broad support to help employees work in ways that suit their individual needs. 100% of male employees and 88.8% of female employees have returned to work after maternity or childcare leave.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time and Contract Employees
As of the end of December 2025
Club Activities
A diverse range of club activities is available, including futsal, basketball, hiking, and online gaming clubs, fostering interaction among employees across departments and Group subsidiaries.
Currently Suspended
As of the end of December 2024
As individuals may participate in up to two clubs, the total reflects cumulative participations.
Age Group Breakdown
While younger employees make up a large portion of our organization, the Adways Group respects each employee’s desire to grow regardless of age or tenure, and actively supports skill development and career advancement.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time Employees
As of the end of December 2025
Parental Leave Utilization Rate by Gender
A large number of both male and female employees take parental leave. We are committed to creating an environment where every employee can adapt flexibly to changes in their life stage and continue their career with confidence.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time and Contract Employees
As of the end of December 2025
Number of Returning Employees
We accept up to five rehirings per individual. Many former employees have taken advantage of our Rehire Program and chosen to return to the Adways Group for a fresh start.
Adways Inc. and Domestic Consolidated Subsidiaries / Full-time Employees
Cumulative Total as of December 2025
COMPANY PROFILE 03
Group Companies
UNICORN Inc.
UNICORN operates one of Japan’s largest fully automated marketing platforms (demand-side platform), delivering “thoughtful advertising” as “information worth encountering” to the users it is truly meant to reach. As advertising evolves into a freer and more influential presence, UNICORN will continue to serve as a guiding force for the future.
ADWAYS DEEE Inc.
ADWAYS DEEE pursues the value of advertising, leveraging technology to develop new forms of ad expression and maximize advertising effectiveness, providing products that support the sustained growth of its stakeholders.
VECT INNOVATION Inc.
VECT INNOVATION combines the power of people and technology in pursuit of a society where growth resonates at every level. Through its AI agent business leveraging AI and large language models, and its data-driven marketing support business, the company explores new possibilities in marketing, embeds a culture of challenge across society, and continues to pioneer the future.
ADWAYS EN Inc.
ADWAYS EN provides marketing support centered on digital advertising, regardless of business size or budget. We support clients who are looking to start digital marketing, those who are already engaged but not seeing results, and those who want to begin but lack the resources or time to do so.
Adways Ventures Inc.
Adways Ventures conducts investment activities aimed at generating business synergies, approaching portfolio companies from the perspective unique to venture enterprises, in order to contribute to the development of venture businesses originating in Japan and across Asia.
Adways Frontier Inc.
Adways Frontier handles everything from complex operations to straightforward BPO (Business Process Outsourcing), identifying what truly matters, applying creativity, and enhancing the value of each task. Leveraging the individual strengths and teamwork of its members, the company approaches its work with a spirit of continuous challenge.
Adways Baby Inc.
The CEO and executives are all children. Adways Baby is a company that turns employee ideas into reality.
Old Rookie Inc. Sauna
Old Rookie operates Old Rookie Sauna, a members-only sauna open 365 days a year, as well as Old Rookie Café, a smoking-permitted coworking space and coffee shop.
774 Inc.
We operate a talent agency where VTubers shine with their individual personalities, transcending the boundaries of music, gaming, and variety entertainment.
Assist Inc.
We operate an idol VTuber agency built around the concept of Gamer × Cute, dedicated to adding color to your everyday life. Through live-streaming and other activities, we share our passion for gaming and our full commitment with audiences worldwide.
AWU Inc.
AWU Inc. operates under the mission “Always with U | Touching hearts, shaping everyday life,” and provides services that accompany people in their daily lives.
Samurai Adways Inc.
Samurai Adways primarily serves clients in licensed professions, proposing the placement and utilization of various online advertisements and media. The company also operates across a broad range of businesses, including media development, operations, and outsourced services.
COMPANY PROFILE 04
Access
TOKYO HEADQUARTERS
Transportation
Marunouchi Line — Nishi-Shinjuku Station Exit 2, 6-minute walk
Toei Oedo Line — Tochomae Station Exit A5, 9-minute walk
Marunouchi Line / Toei Oedo Line — Nakanosakaue Station Exit A1, 5-minute walk
OSAKA BRANCH OFFICE
COMPANY PROFILE 05
Overseas Offices
PLATFORM / PRODUCTS
Contact Directory
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