AD AGENCY|BUSINESS

Agency Business

Robust Marketing Support That Drives Business Growth

We have four core strengths that, when combined, deliver robust marketing support that drives business growth.

Extensive track record and knowledge, marketing strategy development that identifies business challenges through environmental analysis, marketing plan design across full-funnel, full-channel, and cross-device, and performance maximization through proprietary products — these four strengths combined deliver marketing support that drives business growth.

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The Growing Importance of Full-Funnel, Full-Channel, Cross-Device Support Amid Increasingly Diverse Consumer Behavior

Achieving Robust Full-Funnel, Full-Channel, Cross-Device Support Through Optimal Communication Design and Media Solutions

By integrating Adways Group’s businesses and products, we are able to develop and support even more robust marketing strategies across full-funnel, full-channel, and cross-device environments.

Enhancing User Experience Across Apps and Web with Full-Channel, Cross-Device Support to Maximize Active Users and LTV

In addition to connect the funnel vertically and crossing channels horizontally, seamless device integration enables us to deliver products and solutions suited to various service states, enhancing user experience and maximizing active users and LTV (Customer Lifetime Value).

By utilizing Deep Links, Deferred Deep Links, and other technologies based on users’ interests and preferences, we optimize full-funnel support and cross-device experiences to maximize marketing effectiveness.

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By leveraging the strengths of our group and our proprietary platforms, products, and unique solutions, we secure user touchpoints across full-funnel, full-channel, and cross-device environments, enhance ad operations performance, and maximize advertising effectiveness.

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Enabling High-Precision Targeting by Leveraging Online User behavior Data to Visualize Consumer Behavior

Ads-u leverages Adways’ proprietary online user behavior data and ad operations expertise to deliver ads to core audiences and potential customers who truly need your products and services. We achieve targeting based on user consumer behavior that conventional methods could not capture, maximizing ad delivery efficiency and effectiveness.

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Ads-u Series

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Delivering Ads to Your Most Critical Core Users

Using the Ads-u Series, we first deliver ads to the core user segment, then gradually expand targeting to reach broader audiences.

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We conduct thorough analysis of market conditions, customers, our clients’ own resources, competitors, and consumer trends, identifying gaps and visualizing them to pinpoint business challenges before formulating strategies. During the execution phase, we regularly review and monitor progress, adjusting strategies as needed.

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We have an extensive track record supporting clients from service launch to the growth phase. We provide end-to-end marketing support, from research and strategy development to execution and improvement.

Solving Challenges in the Internet Advertising Industry and Restoring the True Value of Advertising

Currently, many deceptive ads using misleading techniques and fraudulent technologies can be found across the internet. As a result, users are increasingly averse to internet advertising. Advertising budgets are being wasted and this has become one factor hindering the business growth of the companies involved. We at Adways are working toward a sustainable industry and market in order to restore the true value of advertising.

CURRENT CHALLENGES AND THE DESIRED DIRECTION

Current Challenges and the Direction We Should Pursue

These are challenges and directions that not only Adways, but the entire internet advertising industry must consider and address.

EFFORTS TO COMBAT AD FRAUD AND ENSURE Advertising INTEGRITY

Efforts to Combat Ad Fraud and Ensure Advertising Integrity

At Adways, as countermeasures against ad fraud — which should never be counted as legitimate advertising results — we have introduced ad verification tools, scrutinize view-through conversions (conversions triggered by ad impressions) for each media outlet, implement whitelist (client-approved media list) delivery, and exclude view-through conversion media. We have also met the standards for brand safety and invalid traffic countermeasures, and have been certified as a quality-certified operator by JICDAQ (Japan Internet Certification for Digital Advertising Quality).

OPTIMAL PLANNING TAILORED TO EACH BUSINESS AND SERVICE

Optimal Planning Tailored to Each Business and Service

We select advertising menus and tactics that are valuable for clients’ business growth from a variety of perspectives, aiming to maximize LTV (Customer Lifetime Value) directly linked to client revenue, as well as improving ROAS (Return on Ad Spend) and ROI (Return on Investment).

In addition to countermeasures against ad fraud and other fraudulent practices, we propose optimal plans tailored to each business, service, scale, and phase — include comprehensive marketing support across funnels and devices, maximize user acquisition through both paid and organic channels, achieve numerical targets and encourage continued usage, expand mid-to-long-term revenue, and implement user loyalty improvement initiatives.