MediaAnalyzer|AMP Analytics Series
Media Analyzer | AMP Analytics Series
AMP Analytics Series|MediaAnalyzer
AMP Analytics Series | Media Analyzer
AMP CORE Connected + AMP EX Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), the extension system of AMP CORE. For more details on AMP CORE, please click here.
Improving advertising performance by combining ad delivery data with AI-powered algorithm analysis
AMP MediaAnalyzer improves advertising performance by combining [ ad operation logs ] based on Adways’ approximately 10 years of ad delivery data with AI-powered [ media algorithm analysis ].
Evidence-Based Performance Improvement
ad operation logs and AI-powered media algorithm analysis to improve advertising performance.
AMP’s Proprietary Best Practices
By combining vast ad operation logs with advanced AI-driven algorithm analysis, AMP uncovers its own proprietary best practices.
Resolving concerns and challenges in selecting an advertising agency
Unlike the general best practices recommended by platforms and media, AMP focuses exclusively on improving advertising performance. It also enables rapid updates based on real-time observations.
Analyzing Platform Algorithms to Support Human Action
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making.
The ad delivery algorithms of major advertising platforms involve a complex interplay of various triggering conditions, making it difficult to identify individual algorithms. Furthermore, report data contains various types of noise unrelated to ad delivery, making it insufficient for accurately determining which actions by ad operators had a positive impact on ad delivery.
AMP MediaAnalyzer leverages the vast log data accumulated over many years in the DWH (data warehouse), the central system of AMP Products* — data accumulated in AMP CORE — to systematically remove noise, classify whether changes appearing in report data were triggered by platform algorithms or by ad operator actions, and analyze each algorithm individually through multi-pattern analysis.
AMP MediaAnalyzer predicts and visualizes changes caused by advertising platform algorithms, prompting ad operators to take effective actions and configurations. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
DWH | Data Warehouse
Platform Algorithm Analysis
![Ad Delivery Volume of Major Advertising Platforms [ Daily Trend ]](/wp-content/uploads/ma_image04_en.svg)
When examining the daily trends in ad delivery volume for major advertising platforms, the figures may appear consistent at first glance. However, analysis of all data reveals that multiple algorithms are activated simultaneously, causing fluctuations in delivery volume. AMP MediaAnalyzer maximizes advertising effectiveness by prompting ad operators to take the appropriate actions in response to the characteristics and changes of each algorithm decoded per platform.
Augmenting Human Capability: Launching a Dedicated Team Led by Specialists
Data from proof-of-concept and pilot testing of AMP MediaAnalyzer conducted since 2019 has confirmed positive results across numerous advertising campaigns. AMP MediaAnalyzer is not a product that automatically changes platform settings; rather, it is designed to support operators and guide their actions. By having AMP MediaAnalyzer handle the vast amount of time previously spent on analysis, human operators’ capabilities are augmented, enabling more precise and optimized ad delivery. The concept is less like a fully autonomous robot and more like a powered exosuit worn by a person — flexible enough to adapt to various tasks (multiple advertising platforms) rather than executing fixed, predefined routines, all with the goal of maximizing advertising effectiveness.
To fully unlock the potential of AMP MediaAnalyzer and achieve high performance, a prerequisite is that ad operators possess advanced knowledge and experience. With this in mind, personnel with deep expertise in ad operations and a thorough understanding of AMP MediaAnalyzer are designated as AMP MediaAnalyze Specialists. By building teams centered around these specialists, it becomes possible to handle a large volume of projects while ensuring both the quality and quantity of effective analysis utilization and maximum advertising performance.
In one example of testing conducted after establishing a team structure centered on AMP MediaAnalyze Specialists, ad delivery volume (impressions) increased by approximately 120% and cost per acquisition (CPA) decreased by approximately 32%, demonstrating measurable performance improvements.
AMP Analytics Series|MediaAnalyzer|MA4G MediaAnalyzer 4G
Media Analyzer for Google
AMP CORE Connected + AMP EX Graphic Equalizing System Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), AMP’s extension system. For more details on AMP CORE, please click here.
Analyzing Google Ads Algorithms to Support Human Action
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making. AMP MediaAnalyzer 4G analyzes Google Ads algorithms to maximize advertising effectiveness.
It first checks whether campaign settings are optimal (i.e., whether they conform to the best practices recommended by AMP MediaAnalyzer 4G). It then detects any discrepancies between delivery volume changes caused by Google Ads algorithms and ad operator actions, analyzes all data from AMP CORE — the central DWH (data warehouse) of AMP Products — and identifies and visualizes optimization opportunities to guide operators toward effective settings and actions. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
Optimization via AMP MediaAnalyzer 4G
At the point when conversion volume (CV) began to increase, activating AMP MediaAnalyzer’s proprietary extension — AMP EX | Graphic Equalizing System — and adjusting to the appropriate settings made it possible to maintain conversion volume while suppressing cost per acquisition (CPA). In testing, CV increased by approximately 250% and CPA decreased by approximately 26%.
Detecting and visualizing improvement opportunities to optimize advertising campaigns
The AMP EX | Graphic Equalizing System — an extension of the AMP MediaAnalyzer Series — enables AI to monitor advertising metrics in hourly increments in real time, 24 hours a day, 365 days a year. By adjusting campaigns to an optimal state, it can improve cost per acquisition (CPA) or increase ad delivery volume while maintaining CPA.
In testing of AMP MediaAnalyzer 4G and the Graphic Equalizing System, applying optimization logic aligned with waveform patterns resulted in measurable improvements: conversion volume (CV) increased by an average of approximately 23% and cost per acquisition decreased by an average of approximately 23%.
Optimization via Graphic Equalizing System
![Google Ads Conversion Volume (CV) and Cost Per Acquisition (CPA) [ Daily Trend ]](/wp-content/uploads/ma4g_image02_en.svg)
At the point when conversion volume (CV) began to increase, activating AMP MediaAnalyzer’s proprietary extension — AMP EX | Graphic Equalizing System — and adjusting to the appropriate settings made it possible to maintain conversion volume while suppressing cost per acquisition (CPA). In testing, CV increased by approximately 250% and CPA decreased by approximately 26%.
AMP Analytics Series|MediaAnalyzer|MA4M MediaAnalyzer 4M
Media Analyzer for Meta
AMP CORE Connected + AMP EX Graphic Equalizing System Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), AMP’s extension system. For more details on AMP CORE, please click here.
Automatically checking Facebook and Instagram advertising best practices to control ad delivery aligned with marketing strategy
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making. AMP MediaAnalyzer 4M analyzes Facebook and Instagram advertising algorithms to maximize advertising effectiveness.
It first checks whether campaign settings are optimal (i.e., whether they conform to the best practices recommended by AMP MediaAnalyzer 4M). It then detects any discrepancies between delivery volume changes caused by Facebook and Instagram advertising algorithms and ad operator actions, analyzes all data from AMP CORE — the central data warehouse of AMP Products — and identifies and visualizes optimization opportunities to guide operators toward effective settings and actions. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
Preventing creative-level CPA increases and fatigue through future prediction, driving optimization
The AMP EX | Creative Sustainer System — an extension of the AMP MediaAnalyzer Series — monitors the cost per acquisition (CPA) trends for tens of thousands of ad creatives in real time. AI analyzes demographic data (such as age and gender) at the creative level and data by ad placement, enabling future CPA prediction and early detection of CPA increase signals. By appropriately adjusting campaign delivery settings and daily budgets, it is possible to suppress CPA increases, optimize CPA, and prevent creative fatigue.
Optimization via Creative Sustainer System
After reviewing the predictions from AMP MediaAnalyzer’s proprietary extension — AMP EX | Creative Sustainer System — appropriately adjusting campaign delivery settings and daily budgets optimizes cost per acquisition.
AMP Analytics Series|MediaAnalyzer|MA4X MediaAnalyzer 4X
Media Analyzer for X
AMP CORE Connected + AMP EX Graphic Equalizing System / Creative Sustainer System Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), AMP’s extension system. For more details on AMP CORE, please click here.
Analyzing X advertising algorithms to identify the causes affecting advertising performance
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making. AMP MediaAnalyzer 4X analyzes X advertising algorithms to maximize advertising effectiveness.
It first checks whether campaign settings are optimal (i.e., whether they conform to the best practices recommended by AMP MediaAnalyzer 4X). It then detects any discrepancies between delivery volume changes caused by X advertising algorithms and ad operator actions, analyzes all data from AMP CORE — the central data warehouse of AMP Products — and identifies and visualizes optimization opportunities to guide operators toward effective settings and actions. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
Monitoring advertising metric trends to maintain campaigns in an ideal state
The AMP EX | Graphic Equalizing System — an extension of the AMP MediaAnalyzer Series — enables AI to monitor advertising metrics in hourly increments in real time, 24 hours a day, 365 days a year. By adjusting campaigns to an optimal state, it can improve cost per acquisition (CPA) or increase ad delivery volume while maintaining CPA.
Optimization via Graphic Equalizing System
AI analyzes demographics and ad placements to detect CPA increases
The AMP EX | Creative Sustainer System — an extension of the AMP MediaAnalyzer Series — monitors the cost per acquisition (CPA) trends for tens of thousands of ad creatives in real time. AI analyzes demographic data (such as age and gender) at the creative level and data by ad placement, enabling future CPA prediction and early detection of CPA increase signals. By appropriately adjusting campaign delivery settings and daily budgets, it is possible to suppress CPA increases, optimize CPA, and prevent creative fatigue.
Optimization via Creative Sustainer System
After reviewing the predictions from AMP MediaAnalyzer’s proprietary extension — AMP EX | Creative Sustainer System — appropriately adjusting campaign delivery settings and daily budgets optimizes cost per acquisition.
AMP Analytics Series|MediaAnalyzer|MA4T MediaAnalyzer 4T
Media Analyzer for TikTok
AMP CORE Connected + AMP EX Graphic Equalizing System / Creative Sustainer System Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), AMP’s extension system. For more details on AMP CORE, please click here.
An advertising analytics product that analyzes and visualizes TikTok advertising algorithms
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making. AMP MediaAnalyzer 4T analyzes TikTok advertising algorithms to maximize advertising effectiveness.
It first checks whether campaign settings are optimal (i.e., whether they conform to the best practices recommended by AMP MediaAnalyzer 4T). It then detects any discrepancies between delivery volume changes caused by TikTok advertising algorithms and ad operator actions, analyzes all data from AMP CORE — the central data warehouse of AMP Products — and identifies and visualizes optimization opportunities to guide operators toward effective settings and actions. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
Monitoring advertising metric trends in hourly increments, 24 hours a day, 365 days a year
The AMP EX | Graphic Equalizing System — an extension of the AMP MediaAnalyzer Series — enables AI to monitor advertising metrics in hourly increments in real time, 24 hours a day, 365 days a year. By adjusting campaigns to an optimal state, it can improve cost per acquisition (CPA) or increase ad delivery volume while maintaining CPA.
Optimization via Graphic Equalizing System
Preventing creative fatigue by optimizing advertising campaigns
The AMP EX | Creative Sustainer System — an extension of the AMP MediaAnalyzer Series — monitors the cost per acquisition (CPA) trends for tens of thousands of ad creatives in real time. AI analyzes demographic data (such as age and gender) at the creative level and data by ad placement, enabling future CPA prediction and early detection of CPA increase signals. By appropriately adjusting campaign delivery settings and daily budgets, it is possible to suppress CPA increases, optimize CPA, and prevent creative fatigue.
Optimization via Creative Sustainer System
After reviewing the predictions from AMP MediaAnalyzer’s proprietary extension — AMP EX | Creative Sustainer System — appropriately adjusting campaign delivery settings and daily budgets optimizes cost per acquisition.
AMP Analytics Series|MediaAnalyzer|MA4Y MediaAnalyzer 4Y
Media Analyzer for Yahoo!
AMP CORE Connected + AMP EX Graphic Equalizing System / Creative Sustainer System Equipped
AMP MediaAnalyzer is connected to AMP CORE, the central DWH (data warehouse) system, and is equipped with AMP EX (AMP Expand System), AMP’s extension system. For more details on AMP CORE, please click here.
Analyzing Yahoo! advertising algorithms and ad operator actions, visualizing impact and effectiveness to support ad operators
AMP MediaAnalyzer is an advertising analytics product that analyzes the algorithms of advertising platforms and the actions of ad operators, visualizing the impact and effects on advertising to support ad operators in their decision-making. AMP MediaAnalyzer 4Y analyzes Yahoo! advertising algorithms to maximize advertising effectiveness.
It first checks whether campaign settings are optimal (i.e., whether they conform to the best practices recommended by AMP MediaAnalyzer 4Y). It then detects any discrepancies between delivery volume changes caused by Yahoo! advertising algorithms and ad operator actions, analyzes all data from AMP CORE — the central data warehouse of AMP Products — and identifies and visualizes optimization opportunities to guide operators toward effective settings and actions. It can also suggest and support operators on the appropriate course of action when unintended algorithms are triggered. It keeps pace with frequently updated algorithm changes.
Improving cost per acquisition by adjusting campaigns to an ideal state
The AMP EX | Graphic Equalizing System — an extension of the AMP MediaAnalyzer Series — enables AI to monitor advertising metrics in hourly increments in real time, 24 hours a day, 365 days a year. By adjusting campaigns to an optimal state, it can improve cost per acquisition (CPA) or increase ad delivery volume while maintaining CPA.
Optimization via Graphic Equalizing System
Optimizing cost per acquisition by appropriately adjusting campaign delivery settings and daily budgets
The AMP EX | Creative Sustainer System — an extension of the AMP MediaAnalyzer Series — monitors the cost per acquisition (CPA) trends for tens of thousands of ad creatives in real time. AI analyzes demographic data (such as age and gender) at the creative level and data by ad placement, enabling future CPA prediction and early detection of CPA increase signals. By appropriately adjusting campaign delivery settings and daily budgets, it is possible to suppress CPA increases, optimize CPA, and prevent creative fatigue.
Optimization via Creative Sustainer System
After reviewing the predictions from AMP MediaAnalyzer’s proprietary extension — AMP EX | Creative Sustainer System — appropriately adjusting campaign delivery settings and daily budgets optimizes cost per acquisition.
Solutions possible because of AMP
AMPSolving Marketing Challenges — Only Adways Can Deliver
Whether you have not actively leveraged digital advertising before, have struggled to make it work, lack the time and resources for in-house management, or find that the return on investment simply does not add up — the challenges, concerns, and frustrations surrounding digital advertising vary widely. By utilizing AMP, our digital advertising maximization solution, Adways draws fully on the knowledge, technology, experience, and creativity cultivated over many years in the digital advertising resale business to guide clients toward genuine solutions with the right products and people, maximize advertising effectiveness, and contribute to sustainable business growth.
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