amplify marketing programtaking ad operations to the next dimension
AMP
Amplify Marketing Program
AMP Amplify Marketing Program
AMP Amplify Marketing Program is a solution that integrates all of Adways’ performance-based advertising support products, designed to maximize ad effectiveness in digital marketing.
Digital Ad Maximization Solution | AMP
Amplify to amplify | to expand | to increase
AMP CORE
Central System | AMP CORE
AMP CORE is the central system built on the accumulated data of numerous performance-based advertising support systems developed by Adways. It consolidates vast amounts of data, including ad delivery data, operational logs, and granular second-by-second data on video creative views. It also aggregates new data from products using AMP CORE, enabling seamless operation across products.
Consolidates vast amounts of data including ad delivery data, creative data, operational logs, platform algorithms, social data, third-party data, and ad placement data
AMP EX
Extension | AMP EXPAND
AMP EXPAND is embedded in each product as an extension module that connects to AMP CORE.
Graphic Equalizing System
By utilizing the Graphic Equalizing System, AI monitors hourly ad performance trends in real time, 24 hours a day, 365 days a year, detecting waveform patterns that indicate potential improvements in ad effectiveness.
Compatible Products
Creative Sustainer System
The Creative Sustainer System monitors data trends across tens of thousands of ad creatives in real time. Based on historical delivery data, it forecasts performance at the individual creative level, detecting early signs of CPA increases and other issues.
Compatible Products
Full Funnel Full Channel Marketing
User behavior beyond reach
Covering diverse channels and devices to maximize ad effectiveness
Covering diverse channels and devices to maximize ad effectiveness
With the widespread adoption of smartphones, constant connectivity to the internet has become the norm, and the paths and sequences through which users encounter products and services are growing increasingly diverse and complex each year. It is rare for users to behave in the waterfall-like manner described by simple marketing funnel frameworks*1, as multiple touchpoints occur simultaneously and comprehensively capturing them is challenging.
Improving ad effectiveness has traditionally required the knowledge, experience, cost, and time of skilled ad operators. By leveraging AMP (multiple AMP Products), you can comprehensively cover a wide range of marketing channels*2 and devices*3 on the internet. From user awareness and consideration to conversion*4, and through retention and amplification, ad delivery that is not dependent on any specific channel or device becomes possible. By effectively combining vast data, advanced technology, and highly specialized talent, we maximize the effectiveness of marketing initiatives and advertising, contributing to our clients’ business growth.
Amplify ( to amplify | to expand | to increase ) Marketing Program
A new hybrid digital ad maximization solution that neither people alone nor technology alone can achieve.
1Marketing Funnel Framework: A visualization that divides the process from user awareness of a product or service to purchase into funnel-shaped stages
2Marketing Channels | Websites, search engines, social media, applications, video and music streaming services, etc.
3Devices | Smartphones, tablets, PCs, smart TVs, etc.
4Conversions | Purchases, registrations, installs, etc.
By leveraging the digital ad maximization solution AMP Series (multiple AMP Products), ad delivery that covers everything from user awareness and consideration to conversions, retention, and amplification — without being tied to any specific channel or device — becomes possible
AMP Series
AMP Series
AMP Amplify Marketing Program is a solution that integrates all of Adways’ performance-based advertising support products, designed to maximize ad effectiveness in digital marketing.
Analyzing platform algorithms to support human actions
AMP MediaAnalyzer is an ad analytics product that analyzes the algorithms of advertising platforms and the behavior of ad operators, visualizing the impact and effectiveness they have on ads to support the actions of ad operators.
AMP Analytics Series
VIDEO ANALYZER
AMP Analytics Series | VIDEO ANALYZER
Video Viewership Analysis
Analyzes video viewership at one-second intervals. By identifying and replacing scenes that negatively affect viewership rates, ad effectiveness is improved.
AMP Planning Series
MarketingDashboard
AMP Planning Series | MarketingDashboard
Market Data Analysis
Extracts market and competitive information based on requirements, enabling analysis of markets, applications, and creatives tailored to your objectives. Captures market conditions at various levels of granularity to formulate and refine appropriate marketing strategies.
AMP Planning Series
DeliverySimulator
AMP Planning Series | DeliverySimulator
Delivery Simulation
Simply specify delivery conditions to generate delivery simulations for each platform and media. Updating delivery results enables the calculation of highly accurate figures.
AMP Analytics Series
STROBELIGHTS X
AMP Analytics Series | STROBELIGHTS X
Cross-Media Monitoring X
Automates ad operations (monitoring tasks) previously performed manually. Enables monitoring of ad effectiveness and KPI (Key Performance Indicator) achievement across platforms and media.
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AMP Planning Series
bpc BestPracticeChecker
AMP Planning Series | BestPracticeChecker
Delivery Optimization Management
Enables promotion-level checks that capture granular metrics beyond what manual processes can cover.
Indicators: Are auto tags configured? / Have campaign optimization measures been implemented? / Has install data been imported as conversions? / Has billing data not been imported as conversions? / Has at least one event data item been imported as a conversion? / Has the budget cap not been reached? / Is the CPA not exceeding 10x the target acquisition cost? / Is the daily bid adjustment within 20%?
AMP Operation Series
STROBELIGHTS
AMP Operation Series | STROBELIGHTS
Media Operations Support
By utilizing optimization-focused operational support tools for each major media platform, more efficient ad delivery is achievable.
AMP Operation Series
INFINITY EXPANSION
AMP Operation Series | INFINITY EXPANSION
Automatic X Keyword Expansion
Automatically expands X keywords using proprietary logic. Enables wider targeting and improved ad effectiveness.
AMP Creative Series
CREATIVE LAB.
AMP Creative Series | CREATIVE LAB.
Creative Management
By centralizing management of creatives, progress, and revision instructions, the production workflow is simplified and visualized, reducing communication costs. Past productions can also be easily searched.
AMP Creative Series
CreativeAnalyzer
AMP Creative Series | CreativeAnalyzer
Creative Performance Analysis
Accumulates data for each creative and visualizes ad effectiveness and trends from multiple perspectives. Using accumulated data, it becomes possible to produce creatives that are more effective and resonate with target audiences.
AMP Creative Series
massive
AMP Creative Series | massive
Automatic Static Image Creative Generation
Automatically generates large volumes of static image creatives by combining elements such as models, copy, and backgrounds. Enables targeting and testing for multiple user segments.
Solutions possible because of AMP
Marketing Challenges Solved by AMP
You may have been hesitant to fully leverage digital advertising, struggled to use it effectively, found that in-house resources alone are insufficient, or felt that the return on investment doesn’t add up. There are many types of challenges, concerns, and frustrations with digital advertising. By leveraging the digital ad maximization solution AMP, we at Adways apply the knowledge, technology, experience, and creativity cultivated over many years in the digital advertising resale business to its fullest extent — guiding you to solutions for your true challenges with the right products and people, maximizing ad effectiveness, and contributing to sustainable business growth.
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