Feb 25, 2019
Adways enters into strategic partnership with Adjust:
Adjust to acquire Adways’s mobile tracking tool, PartyTrack
Tokyo, February 25, 2019- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) has signed a strategic partnership with adjust KK (Head Office: Berlin, Germany, CEO: Christian Henschel, hereafter referred to as Adjust), industry leader in mobile measurement and fraud prevention, as of February 1st, 2019. The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack.
Adways built PartyTrack to support app developers and help them maximize the effect of mobile app marketing. Now, in order to focus on our core digital advertising business, Adways will enter into a strategic partnership with Adjust to continue providing high quality analytics, measurement and fraud prevention solutions for its clients.
Adjust is used by mobile app marketers worldwide, and enables them to analyze activity on their mobile applications, measure the effectiveness of their campaigns and prevent ad fraud. Japan is one of the company’s fastest-growing markets, alongside China and the U.S, and today, leading Japanese companies including Rakuten, Gunosy, LINE, Mercari and hundreds of others use Adjust’s services to improve their mobile marketing performance.
Through its strategic partnership with Adjust, Adways will continue to provide industry-leading mobile attribution and analytics service and develop high-quality, global digital advertising solutions for its customers.
Business transfer of PartyTrack is expected to finish by May 31st, 2019, as of this date PartyTrack service is expected to be shut down.
Adways thrives to flexibly respond to market demands and provide best-in-class solutions to the advertising industry, supporting its clients’ business and enhancing the digital advertising market as a whole.
| Name | adjust KK |
|---|---|
| Registered Office | 1-11-15 KD Bldg 6F, Ebisuminami, Shibuya-ku, Tokyo, Japan |
| CEO | Christian Henschel |
| Establishment Date | 24th October 2014 |
【About Adjust】 https://www.adjust.com/
Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and Tencent. In total, more than 25,000 apps have implemented Adjust's solutions to improve their performance. Founded in 2012, today Adjust has global offices in Berlin, New York, San Francisco, São Paulo, Paris, London, Moscow, Istanbul, Tel Aviv, Seoul, Shanghai, Beijing, Tokyo, Mumbai and Singapore.
In December 2018 Adjust acquired data aggregation platform Acquired.io. In January 2019 Adjust acquired the award-winning cybersecurity and AI startup Unbotify. The acquisitions are part of Adjust's goal to unify advertisers' marketing efforts and build the best-in-class measurement and fraud prevention suite.