Mar 31, 2025
AppDriver maximizes advertising revenue with Push Reward's new function, "Insight Frequency." By reducing unnecessary impressions, eCPM increased approximately 30 percent
ADWAYS DEEE Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Takamasa Tamura), a subsidiary of Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has added a new function, "Insight Frequency" to the "Push Reward" of its rewarded ad distribution platform "AppDriver," achieving effective ad delivery such as increasing eCPM approximately 30 percent while maintaining a comfortable user experience.
AppDriver is an advertising distribution platform that can provide rewarded ads on smartphone apps and websites.
In recent years, the advertising industry has been making efforts to adjust the frequency of ads in order to maximize advertising effectiveness without hindering the user experience. However,simply adjusting the frequency may not lead to a fundamental solution in the user experience and may only be a temporary measure.
The newly introduced "Insight Frequency" of Push Reward not only limits the number of times ads are delivered, but also uses a unique algorithm to deliver ads that match the interests and concerns of the target user. This reduces unnecessary impressions and increases the attention level of users who see the ads, leading to an improved user experience and maximization of advertising revenue.
Furthermore, by utilizing this function, it has become possible to deliver ads that are of interest to users at the right time and frequency. This has actually led to an increase in users' exposure to ads on "AppDriver." In the version released to some media outlets, it was confirmed that the click-through rate (CTR) of the ads improved approximately 50 percent, and eCPM also increased approximately 30 percent.
AppDriver will continue to release new features, maximizing the strengths of both humans and technologies, based on the value of "symbiosis between humans and machines." We will strive to improve the user experience and aim for further growth in the rewarded advertising market.
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ADWAYS DEEE |
ADWAYS DEEE utilizes its years of know-how and technology to create joy and excitement that goes beyond the imagination of stakeholders.
Adways Group will continue to respond quickly to market needs, strive to further expand its services, and deliver “OMG, This is Amazing” to the whole world.
About AppDriver
AppDriver is an ad delivery platform that can provide rewarded ads on smartphone apps and websites. Currently, it supports two formats: "Offer Wall" and "Push Reward". The rewarded ad mechanism, which encourages service usage through rewards without hindering the user experience, has been used for a long time as it increases user satisfaction and is an effective method for advertisers.