AppDriver releases new feature "Daily Mission" to encourage users continue using the same service

AppDriver is an advertising distribution platform that provides "rewarded ads" in which users are given rewards such as points when they achieve certain conditions via ads on smartphone apps and websites. AppDriver also provides "offer walls" to display rewarded ads more effectively.

Conventional offerwall services generally provide rewards only when users achieve a set goal, such as reaching a certain level in a game app or clearing an in-game event. However,  issues have been pointed out that continuous advertising effects are not sufficiently achieved; users abandon the app because it takes too long to reach the goal, or they abandon the app after receiving the reward.

To solve these problems, AppDriver has developed a new feature, "Daily Mission."  With this feature, users are constantly rewarded for completing simple missions set every day. This allows advertisers to encourage users to use the app in a way that keeps them motivated without forcing themselves.

"Daily Mission" can be effectively used not only in game apps, which have a high adoption rate of offerwalls, but also in non-game fields such as manga apps and healthcare apps such as pedometer apps. This function also has a unique mechanism, such as a "stamp card" that allows you to earn stamps by clearing missions, providing users with a better advertising experience.

AppDriver will continue to identify and address fundamental issues in the rewarded advertising market, supporting the growth strategies of a wide range of clients.