Oct 9, 2024
UNICORN establishes its first overseas subsidiary in Bangkok, Thailand, and starts brand marketing business
UNICORN Inc. (Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has established UNICORN THA Co., Ltd (Head Office: Bangkok, Thailand, CEO: Rudy Huang) and started brand marketing business.
Company Profile
| Company Name | UNICORN THA Co., Ltd. |
|---|---|
| Address | 2 Silom Edge, 12th Floor, Unit no.S12011, Silom Road, Suriyawong, Bangrak, Bangkok 10500 |
| CEO | Rudy Huang |
| Business | Digital Marketing Business |
| Date of Establishment | July 4th, 2024 |
According to the survey*, the size of the digital marketing market in the six major Southeast Asian countries (Thailand, Indonesia, Malaysia, Philippines, Singapore, and Vietnam) in 2023 is expected to increase 11% from the previous year to $218 billion, and is expected to grow at an average annual rate of 16% from 2023 to 2025, reaching $295 billion in 2025.
In addition, Thailand has been moving towards a digital economy since 2017 through a national project called "Thailand 4.0." This awareness has accelerated even further since the COVID-19 pandemic, leading to greater interest in the digital shift. The Thai government's real GDP growth rate is predicted to grow from 1.9% in 2023 to 2.6% in 2024 and 3% in 2025 as the government budget for fiscal 2024 begins to be fully implemented. It is expected that the market will continue to expand in the future.
Until now, UNICORN has mainly deployed its fully automated marketing platform "UNICORN" within Japan. Anticipating that the digital marketing market in Southeast Asia will continue to expand in the future, Adways Group has established UNICORN THA, its first subsidiary in Southeast Asia, in Bangkok, Thailand, in order to achieve global business growth.
UNICORN THA will provide support for brand marketing by offering the various functions and strengths of UNICORN, which maximize the effectiveness of marketing and promotions, to Thailand's digital market, including "In-App Video," a video ad format within game and manga apps, and "context targeting," which targets users with keywords that fit the context of the content.
With the establishment of UNICORN THA, UNICORN will accelerate its business expansion overseas, beginning with Southeast Asia, expand the regions in which it can provide marketing support, and promote the development of worldwide products.
* Research by US Google, Singapore government investment company Temasek, and US consulting firm Bain & Company
https://services.google.com/fh/files/misc/e_conomy_sea_2023_report.pdf
About UNICORN
One of the largest fully automatic marketing platform in Japan, aiming to become a benchmark for the digital marketing industry, with a monthly purchase traffic of over 1.5 trillion imp.It predicts the value of impressions in real time, realizes automatic bidding at the optimal price for each campaign, and eliminates fraudulent ads with its unique fraud detection algorithm. It also offers a delivery menu that expands the possibilities of digital advertising, such as rich creatives that utilize 3D, AR, and volumetric video, and "UNICORN In-Game Ad," an in-game ad that is a native ad that blends into the game world.