Nov 8, 2022
UNICORN to Run In-Game Native Ads That Blend In With Gaming World Concludes distribution agreement with Bidstack for Japan operations
November 8, 2022 Adways Inc. (Head Office: Tokyo, CEO: Sho Yamada, hereinafter referred to as Adways) announces that its subsidiary UNICORN Inc. (Head Office: Tokyo, CEO: Sho Yamada, hereinafter referred to as UNICORN) has concluded a strategic agreement with Bidstack Limited (Head Office: United Kingdom, CEO: James Draper, hereinafter referred to as Bidstack), a gaming monetization and advertising platforms provider, for its Japanese operations.
Bidstack provides gaming monetization services and advertisement distribution platforms in Europe and the United States, offering in-game native ads that blend in with the gaming world and video ad distribution. By appropriately rendering the ads, viewers can enjoy how real and immersed the ads feel in the game.
In addition, Bidstack also provides services to major national clients in various industries including Apple, Budweiser, BMW, Coca-Cola, KFC, McDonald’s, and the WHO.
With the recent upswing in time and money spent on gaming, primarily in mobile games, it has become a global trend for brand advertisers to use in-game ads. In fact, the global in-game advertising market is forecast to grow by more than 19.5% from 2021 to 2027*.
Through this strategic agreement, UNICORN will be able to provide highly effective ads that maintain brand safety without disrupting users by utilizing Bidstack’s technology to deliver ads that do not interfere with gameplay.
UNICORN will continue to develop its services with the mission of reducing the amount of time conventionally spent by advertisers and advertising agencies on precise manual ad operations and numerical analytics, allowing them to focus on tasks that can only be done by people, while further expanding sales of products and services, which is the original purpose of marketing.
Furthermore, Adways Group will continue to respond flexibly to market needs, enhance services, and develop efficient and practical ad marketing solutions across the globe.
*Source: Global Information, Inc.
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One of the largest fully automated marketing platforms for mobile apps in Japan with over 600 billion imps of monthly traffic available for purchase. UNICORN predicts the RTB (Real Time Bidding) value of individual impressions offered from SSP (Supply Side Platform) in real time and automatically bids at the optimal value for ad campaigns. |
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About Bidstack https://www.bidstack.com/
Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch side LED boards, skins or any other contextually relevant spaces within the metaverse.
Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, amongst many others.
The company has more than 80 staff across five international locations, and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than $42m in funding.