Bulbit’s fully automated marketing platform, UNICORN, partners with Apple Search Ads to develop fully-automated App Store ad publishing

Tokyo, February 4, 2019- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) 100% subsidiary Bulbit Inc. (Head Office: Tokyo, CEO: Sho Yamada) is pleased to announce that UNICORN, its fully-automated marketing platform for mobile apps, has partnered with Apple Search Ads provided by Apple Inc. (Head Office: California, CEO: Tim Cook). This allows UNICORN to fully automate ad publishing for Apple Search Ads through its automated real-time bidding optimization and publishing logic.

Apple Search Ads helps marketers with app discovery by offering them the opportunity to directly expose their apps at the top of relevant search results on the App Store towards the users having interests in the key words. This service is now available in selected markets across North America, Asia Pacific and Europe, including the U.S, Japan, and the U.K.

Conventional keyword targeting advertisement which requires manual operation takes an enormous amount of time and knowledge due to the infinite number of options for keyword selection and targeting design. This partnership allows UNICORN to make precise bidding by analogically inferring effective keywords from App Store descriptions and official website information, generating words, automatically bidding on CPT*, publishing, and fine-tuning of audience definitions.

Starting with expanding the sources for extracting trend words on the App Store and keywords used on game strategy and news sites, we are aiming to develop full automation of Apple Search Ads publishing in the end.
With the mission of enabling advertisers and ad agencies to focus on jobs that can only be done by people to achieve ultimate campaign goals such as higher user acquisition and ROAS** improvement through dramatically reducing the time conventionally spent on precise manual ad operation and numerical analytics, Bulbit will continue to evolve UNICORN.

Furthermore, the Adways Group will continue to adapt to market needs, enhance services, and develop efficient and practical ad marketing solutions across the global.

*CPT (Cost Per Tap) is the advertisement charge per tap or tap unit price.

**ROAS (Return On Advertising Spend) is the percentage of revenue on invested advertising spend or advertising cost performance.

About UNICORN https://uni-corn.net/

	A full automated marketing platform for mobile apps. UNICORN predicts the RTB (Real Time Bidding) value of individual impression offered from SSP (Supply Side Platform) in real time and automatically bids at the optimal value for ad campaigns.