Adways releases STROBELIGHTS 4A, its comprehensive Ad management tool for Apple Search Ads

Aug, 3, 2018- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) announced the release of STROBELIGHTS 4A, its comprehensive management tool for Apple Search Ads.

STROBELIGHTS 4 series is a comprehensive management tool that realizes high-level ad operation for major performance Ad Platforms. For the start of Apple Search Ads in Japan, Adways developed STROBELIGHT 4A enabling advertisers a seamless way to manage and optimize Apple Search Ads campaigns at scale.

In pursuit of better user experiences, STROBELIGHTS 4A is set to release a number of functions and intergrade with Adways’ existing services such as “Infinity Expansion”, system that infinitely expands targets, “Hands”, automatic operation optimization AI, “Magic Book”, Application Analytic Tool, and more.

Adways will continue to support advertisers and developers’ expansion of business by providing strategic and high-quality services that cater to the ever-changing markets of the Internet and smartphone advertisement.

【About Apple Search Ads】

Apple Search Ads is an efficient and easy way to help people discover apps while protecting their privacy. Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the U.S, Japan and UK.

【About STROBELIGHTS】

A comprehensive management tool for major performance ad platforms. STROBELIGHTS provides total solution for each ad platform through both advanced technologies and detailed analysis by professionals, ranging from utilization of AI and big data to reporting and operation by skilled analysts.