July 27, 2018
UNICORN becomes one of the largest mobile marketing platforms in Japan with monthly bid request volume of 280billion impressions
Tokyo, July, 27, 2018- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) , Bulbit Inc. (Head Office: Tokyo, CEO: Sho Yamada) Announced today that UNICORN, its full automated marketing platform for mobile apps, has become one of the largest mobile marketing platforms in Japan with monthly(*1) bid request volume of 280billion impressions.
UNICORN was officially launched in May 2017 and has been connected to 9 domestic SSPs(*2) and 3 SSPs overseas, and planning to connect to multiple SSPs in the future.
Bulbit with UNICORN aims to optimize and redefine ad marketing by reducing the time spent on ad operations and analytics, therefore advertisers and ad agencies can focus on jobs that can only be done by people, which include decision-making and being creative.
Bulbit is committed to the improvement of UNICORN through service development to achieve campaign goals such as higher user acquisition and positive ROAS, Return On Advertising Spend.
Adways with Bulbit will continue to provide high quality app marketing services to support mobile app developers worldwide. As the corporate slogan suggests, Adways will continue to produce services that will make its partners feel “OMG, This is Amazing.”
*1: Monthly traffic volume refers to June 24, 2018~ July 24, 2018
*2: SSP (Supply Side Platform) is an ad management platform that provides comprehensive management of ads and optimizes distribution in order to maximize growth.
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a full automated marketing platform for mobile apps. UNICORN predicts the RTB (Real Time Bidding) value of individual impression offered from SSP (Supply Side Platform) in real time and automatically bids at the optimal value for ad campaigns. |
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