Mar 6, 2018
Mobile tracking tool PartyTrack integrates with Google Play Referrer API
March 6, 2018- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) has announced its user acquisition analytics tool, PartyTrack has integrated with Google Play Referrer API provided by Google Inc. (Head office: Mountain View- California, CEO: Sundar Pichai).
Adways has been selected by Google as an App Attribution Partner. Thereby, Adways has been focusing to improve functions of PartyTrack.
By integrating with Google Play Referrer API, Adways now can obtain both data that provides the time users are forwarded to Google Play Store from an advertisement and the exact time an app download started. The data enables Adways to have higher accuracy and reliability on click and install data.
Adways has been and will be committed to improve PartyTrack’s functions to tackle Ad fraud（*1）.
Adways will continue to provide high quality app marketing services to support mobile app developers worldwide. As the corporate slogan suggests, Adways will continue to produce services that will make its partners feel “OMG, This is Amazing.”
*1: Fraudulent advertisements in which bots or malware mechanically make invalid clicks and impressions to inflate the number of user actions and advertisement effects on advertising costs.
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“PartyTrack” is a user acquisition analytics tool for mobile games. Utilizing a single SDK and the reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impacts on user acquisition, retention, in-app engagement, ROAS and life-time-value (LTV). PartyTrack enables ad analysis on major global ad platforms such as Facebook, Twitter, LINE and Google ad platforms. |
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