July 17, 2013 -The wholly-owned Korean subsidiary of Adways Inc., Adways Korea Inc. (Address: Seoul, Korea, President: Nobuyoshi Noda), announced a strategic global partnership with NBT Partners Inc., provider of one of the largest reward based mobile advertising application in Korea, “Cash Slide”. As part of the alliance, Adways expects to expand its mobile ad network “AppDriver” in both Japan and Korea.

Based on this partnership, app developers using “AppDriver” will be able to promote their app with “Cash Slide” without additional system integration. Also, for the launch of “Cash Slide” in Japan, Adways will provide its powerful advertising and monetization service to support their launch and revenue growth in Japan.

■Cash Slide

“Cash Slide” is an Android reward based mobile advertising application which shows users a variety of ads on their lock screen. Furthermore, within only four months after launch, “Cash Slide” has become the top reward based Android application in Korea with more than 6 million users and 2 million DAU (Daily Active User). Promotional effect to advertise on lock screen is so strong that “Cash Slide” is getting popularity in Korea.

Through this partnership with “Cash Slide”, Adways will be able to provide an even stronger marketing solution for any application developers entering Korea and Japan.

AppDriver will continue to expand globally to support developers from all over the world.